By identifying the current product pain points and proposing new solutions, designers can quickly and efficiently understand users' needs, then apply changes to better user experience products.
In this example, twisthink conducted a VRT for a company who desires to provide innovative air solutions that support the goals of the following key stakeholders:
Executed the big data research, created all graphic illustrations and icons to represent stakeholder, project timeline and concept products.
VRT has divided into three steps, the first step is to listen stakeholder's current user experience with existing products, collect the information of product issues and pain points. The second step is to show the proposed concept, explain its unique features and how it would work. The third step which is also the most important step, is to collect user's feedback and opinions, to testify value and interest level in user's mind, which can be projected as the whole market reaction.
In this example, we started with some high level questions based on secondary researches.
Understanding user's greatest challenges and collect their insights required more comprehensive research. We need to discover any potential issues from the entire project timeline and ask numerous related questions at each step.
In this case, the project timeline is about how a company sells, designs and installs its products for its customers.
As part of the human-centered design process, identifying the target users is very important. However, the end user is not the only stakeholder we should have considered. There are many players involved an entire project timeline. We have to understand each stakeholder needs and pain points in order to build a comprehensive product.
In this case, designing the best innovative air solutions, we have identified at least six key players who have different focus and expertise can contribute distinctive insights within particular perspectives.
The purpose of the second VRT step is to visualize the idea and present it to the stakeholder. Visually explaining what the product could look like? how the product works? what unique features it offers? What improvements it has applied?
In this case, we've crafted every design configuration in 3D graphic illustrations. Even though the items are representational, not literal, we still want user to feel like a real product by capturing all little details.
The third stage is to collect user's first-hand thoughts and opinions of this new idea. By asking questions from different directions and comparing the current product and the new idea, we would have a better sense whether this new product is any better than the current ones, what values and positive experience it could add to its user.
In this example, we would ask questions such as "Will this product minimize /eliminate any of your current pain points during the timeline?"
"What combinations and capacities are most useful valuable to you?"
"Do you see a need or advantage in offering all of these components?" "
"How desirable is this product line to you?"
"When do you need it?"